Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 SK II To Debut New Campaign Film - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Beauty Launches

SK II To Debut New Campaign Film

The film stars actress Qiu Tian and K-Pop star Mina.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Global prestige skincare brand SK-II is launching a new campaign and film that shows how its star ingredient, Pitera, “unlocks the journey to crystal clear skin.” K-pop star Mina and actress Qiu Tian star in the short film. 

The brand’s “The Secret Key” campaign includes the short films, told in an authentic interview style. The films tell the story of Pitera, a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. PITERA™ Essence is SK-II’s signature and best-selling product.

The films will premiere at the brand’s first-ever “SK-II Secret Key House” exhibition in Tokyo on July 28th.

Mina is shown above. Watch her film below or on Instagram.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SK-II’s Official Instagram (@skii)

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics